If you’ve followed SEO strategies for any dimension of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you advance your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. The local struggle is heating up, and if you’re not on top of your rankings, you can bet your challenger will be.
SEO is a long-term process and results are rarely immediate, but the first steps you take after you launch a new website can have a big impact on the website’s potential to rank in Google search for its target keywords and start bringing in traffic, leads and sales.
Get things right at the beginning, from an SEO perspective, and you’ll save yourself hours and hours of work further down the line fixing a website that wasn’t originally built with SEO in mind.
What is SEO?
SEO is a set of web best practice techniques that allow the information you publish on your website (web content) to be discovered, understood and ranked against similar websites on search engines like Google, Bing etc.
SEO is about understanding how people use search engines so that your website is front and centre when they search for your product or service. It’s also about understanding how search engines interact with your website and what they look for when ranking websites.
It’s useful to remember that search engines apply rankings to web pages by matching the relevance of the web page to the search term used. By making your web content more relevant to your customer’s needs compared to other websites, you’ll have a better chance of appearing at the top.
When setting up your website, examine the following points to consider your website has the best chance of ranking well.
How to Create an SEO strategy
Forget what you think you know about SEO and start thinking about it as an ever-evolving field. As users’ attitude and search engines’ efficiency develop over time, measure comes and go in the sparkle of an eye.
Assuming you can skip SEO and just ‘wing-it’ might keep you from reaching your full business possible.
It’s not just the online marketing industry that’s evolving; your business’s industry is also maturing. So when it comes to SEO, you really can’t “set it and forget it.” You need to observe and tracking how well everything is working so you’re always one step ahead of the competition.
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